BuyerGenomics

Predictive Marketing 2

• Buyer Lifecycle & AutoPilot
• The Buyer Lifecycle

Machine-Intelligent Segmentation 2

• How To Find Your MVBs
• Create a Segment

Omni-Channel Targeting 4

• How to Generate Look-alike Targets
• Create Direct Mail Targets
• Creating Personalized Email Targets
• Opportunity Radar

Custom Segments 6

• Segment Options
• Exporting Customer and Prospect Data
• Creating Custom Segments
• AND vs OR vs AND NOT
• Understanding Your Data Fields

View all 6

Your Data and BuyerGenomics 6

• Ingesting Transaction Data into BuyerGenomics
• SuperMatch Algorithm
• Customer Data
• Data Dictionary
• Data Ingestion Analytics

View all 6

Universal Touch System 1

• Universal Touch System - JavaScript API

Reporting and Analytics 8

• Customer Intelligence Dashboard
• Sales Analytics
• Crosstab Engine
• RFM (Recency, Frequency, Monetary Value)
• Best Sellers

View all 8

Release Announcements 21

• November 2019: Custom Events & AutoPilot Actions
• August 2019: Window Shopper & Email Builder
• May 2019: Prospect Activation and Subscription Management Tools
• April 2019: Opportunity Radar
• March 2019: AutoPilot Conversations

View all 21

Clusters 4

• Clusters
• Life Stage Groups
• Mega Clusters
• Opportunity Analysis

AutoPilot 8

• Best Practice: Trial Buyer Conversion
• Best Practice: Abandoned Cart Rescue
• AutoPilot vs. Scheduled
• Window Shopping
• Custom AutoPilot Actions

View all 8

Creatives 4

• How to Upload Creatives
• Building Emails Using Your Templates
• Drag & Drop Creative Builder
• Dynamic Lookup Tables

Campaigns 4

• How to Test your Email Marketing Campaigns
• Setting Up Your A/B Test
• 5 Best Practices for Designing Your Email Marketing Campaign
• Campaign Queue

Reporting 3

• Channel X-Ray
• Campaign X-Ray
• Campaign Dashboard

Email Configuration 2

• Custom Sending Domains
• DMARC Records & Configuration