Segmentation is a useful tool for dividing up customers into valuable cohorts based upon certain criteria and specific needs.
You can create segments using your buyer information - as well as demographic and product information - that allow you to better engage customers and automate the right messages to the right targets.
If you want to get the most out of each group, you must market to each separately with deliberately distinct, relevant messages. This ensures firm engagement and an increased likelihood to respond.
Below are some of the valuable tasks you can accomplish using BuyerGenomics Segmentation - talk to your account manager to learn more.
- Create Direct Mail Targets
- Email Personalized Messages to Specific Cohorts
- Generate Look-alike Model Groups
- Export data for Custom Analyses
- Find your MVBs