The dashboard shows Trend analysis as it gives you the previous year’s data and the % change compared to this year’s data.
On selected time periods or marketing event calendar drop down, the dashboard will show the corresponding data and the previous year’s number with a color coded Percentage increase or decrease, giving you an instant insight of your present performance over last year’s.
The Year over Year comparison will not be shown in the following instances:
- If there is no data for part of the range you selected, either in this year or the previous year you are comparing to - we need to have a full range with data to enable comparisons.
- For all of the "Current" periods since this will involve the present day and some future days, for which there might not be any data yet.
- For the "Rolling 24, 36, 48 month".
- For any custom date ranges since all Year over Year calculations are cached for the preset date ranges, excluding the Current periods and Rolling date ranges.